Differential Brands working with Throat Threads Apparel

26 Dec '17

1 min read

Courtesy: Differential Brands

Differential Brands Group, a portfolio of global consumer brands comprising Hudson Jeans, Robert Graham and SWIMS, is collaborating with Throat Threads Apparel to relaunch the premium denim line, Hudson Jeans, into Canada. Differential Brands is a platform that focuses on branded operating companies in the premium apparel, footwear and accessories sectors.

Under new design direction from seasoned denim innovator, Zihaad Wells, Hudson Jeans is injecting a rebellious energy into the denim world. The new direction of Hudson Jeans will resonate with the ‘denim-devotee’ with an emphasis on lifestyle and the expansion of sportswear.

“We are very excited to be a part of the rebirth of Hudson Jeans. They will continue to push boundaries with their product style and customers’ expectations. By combining our customer service infrastructure, replenishment programmes and expertise with Hudson’s progressive product mix, Hudson Jeans will be a brand to watch for 2018,” says Candice MacNay, sales director of Throat Threads Apparel.

“We look forward to partnering with Throat Threads Apparel for the Canadian market. They have a proven reputation of building premium brands in the best retailers across Canada,” says Michael Buckley, CEO of Differential Brands Group. (SV)

Fibre2Fashion News Desk – India

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