Digety selects Canada's Ynvisible for re-usable digital price labels

Ynvisible’s displays will go into Digety’s re-usable smart price labels, which are flexible enough to pass as paper labels and designed to minimise electronic waste. The explosive growth in the number of sustainable clothing brands in recent years, has increased demand for more eco-friendly materials, improved manufacturing techniques, and the reuse and recycling of materials for the minimisation of waste across the fashion value chains. This trend extends to how products are labelled and prices displayed, the company said in a press release.

Further with the continuing trend in digital transformation within the retail sector, there is a growing need to be able to rapidly and frequently change prices to synchronise the online and physical store prices, price reductions, and campaigns. Updating prices on individual garments is costly and labour-intensive with conventional paper labels.

Ynvisible’s printed e-paper displays for digital label applications are manufactured using printed electronic techniques which means reduced electronic waste and a lower carbon footprint. The labels are easily readable, flexible and can be customised to clients’ information display needs. Additionally, the technology is very low power to guarantee a long lifetime. These attributes enable a new generation of more sustainable digital price labels.

“The Ynvisible display technology is a perfect fit for us. It ticks all the boxes of our requirements list because it has a wide viewing angle, it is customisable, more attractive price point, low-power and flexible. We are now able to use flexible materials in combination with the Ynvisible display to manufacture a completely paper-like price label. This ensures a better fit for any kind of apparel compared to our plastic version and it is cheaper than alternative e-paper displays. It’s also easier to recycle and can be manufactured from sustainable materials to reduce our ecological footprint, perfect for creating electronic price labels for sustainable fashion brands,” Marc Lebherz, founder at Digety, said in a statement.

Fibre2Fashion News Desk (GK)