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Dollar to launch new TVC featuring Akshay Kumar
14
Apr '16
Dollar Industries, one of the leading hosiery brands, is going to release their fifth television commercial (TVC) soon, featuring brand ambassador, Akshay Kumar, as per a company release.

With the actor becoming the face of Dollar, the brand's products have received widespread acceptance across millions of homes in India and abroad. The brand's success lies behind its dedication and effort to keep its designs trendy, comfortable, and stylish. The company's annual growth rates average more than 18 per cent year-on-year.

“The association with Akshay Kumar has created the perfect brand image for our company and it has been a journey worth mentioning. In this period our company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country. This is our fifth TV commercial with him and we are very confident that the commercial will have an instant connect with the audience", said Vinod Kumar Gupta, managing director, Dollar Industries.

He further added, “Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this belief.”

Dollar will have a 360 degree advertising campaign across print, electronic, outdoor and online media to promote their new commercial.

Dollar Industries is amongst the top three hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur, Delhi and Ludhiana. Dollar Industries enjoys a 15 per cent market share in the branded hosiery segment in India. (HO)

Dollar Industries Limited

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