Home / Knowledge / News / Apparel/Garments / Dow, Russell Brands tie up for wearable tech
Dow, Russell Brands tie up for wearable tech
26
Apr '16
The Dow Chemical Company and athletic apparel maker Russell Brands, LLC have announced a collaboration to provide advanced odor and freshness protection to apparel performance products using Dow's patented Silvadur technology. Products treated with this technology will feature the Intellifresh brand, Dow said in a press release.

The collaboration with Russell is among Dow's first uses of the Intellifresh brand on performance apparel products.

“Dow research shows that more consumers are looking for products that promote a healthier lifestyle,” said Larry Ryan, business president for Dow Energy & Water Solutions. “Consumers surveyed indicated they are interested in purchasing a wide variety of products with durable protection against odor or odor-causing bacteria. The collaboration with Russell is a prime example of how Dow, with its innovative technology behind Intellifresh, can partner with brand owners, manufacturers and retailers to fulfill consumer needs."

The Russell Coolforce tee, powered by Intellifresh, is the most recent performance apparel product to incorporate this invisible ingredient that provides built in freshness and odor protection. The secret to the long-lasting freshness comes from Dow's patented Silvadur technology, which neutralizes bacteria that can build up on fabric surfaces so fabrics stay fresher longer, even between washings.

“We are thrilled to announce this exciting collaboration with Dow, which will allow us to offer our consumers one of the most innovative performance elements in today's market,” said Rick Medlin, CEO and President of Russell Brands, LLC, a subsidiary of Fruit of the Loom, Inc. “Our brand is committed to seeking the highest standards of performance in athletic apparel at an affordable price, and it's a privilege to share this technology with all our consumers.”

Russell Brands chose the innovative Coolforce tee as its launch product due to the advanced technical nature of the Silvadur technology. The Coolforce tee already includes a proprietary, chemical-free cooling technology that doesn't degrade over time, allowing wearers to elevate their workouts by keeping them cool and dry to reach their maximum performance potential. (SH)

Fibre2Fashion News Desk - India


Must ReadView All

Textiles | On 21st Aug 2017

Turkish apparel exports fall 6.11% in H1 2017

Apparel exports from Turkey declined by 6.11 per cent in the first...

Textiles | On 21st Aug 2017

Liaoning Bora picks LyondellBasell’s PP & PE tech

Liaoning Bora Petrochemical Co., Ltd has selected LyondellBasell’s...

Courtesy: Datacolor

Information Technology | On 21st Aug 2017

Datacolor opts D&H Distributing as North American partner

Datacolor, a leader in colour management solutions, has renewed its...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search