Dr Scholl's Shoes to make sustainable footwear

“Designing shoes that look and feel good is at the center of what we do, but we believe we have a responsibility to do more,” said Keith Duplain, senior vice president and general manager of Dr Scholl’s Shoes. “Doing good to make the world better— that’s where our passion truly lies. We’re excited to embark on this journey toward sustainability using the latest in innovation and eco-conscious design.”

Dr Scholl’s Shoes is kicking off the initiative with men’s and women’s sneakers, the Howe and Herzog, crafted from heel to toe with eco-conscious, sustainably sourced materials as part of the original collection, the brand’s premium collection for styles that stand at the forefront of technology and design.

“We were given the opportunity to explore every possible option to create more sustainable shoes,” said Andee Burton, product development manager for Dr Scholl’s Shoes. “So, we went for it! There is a rice husk in the outsole to reduce the use of synthetic rubber, which is made of petroleum. The midsole has an algae-based EVA, and the cool thing about that is that we’re taking the algae from environments in the US and China where the algae is suffocating fish, plants, and other microorganisms living in the water. The fabric is made of 80 per cent recycled bottles, the leather is repurposed and chrome-free, and all the linings are 100 per cent cotton, which is decomposable, unlike polyester. This shoe is our beacon of light.”

Earlier this year, Dr Scholl’s Shoes also launched a limited-release, eco-conscious men’s sneaker in collaboration with St. Louis rapper Mvstermind, who was recently featured in the brand’s 'Do What You Love' campaign. The fresh, urban sneaker featured a knit fabric and lining made from 80% recycled bottles and an algae-based insole and midsole.

While Dr Scholl’s Shoes is at the beginning of its sustainability journey, the brand is committed to incorporating eco-conscious materials into all of its shoes for its upcoming collections, with a goal for every shoe to contain sustainable elements in the near future.

Beyond shoe design, Dr Scholl’s Shoes is doing its part for the environment by rethinking its packaging, soon introducing its most sustainable box ever made with recyclable materials and soy-based inks. Packaging has also been reduced. Sending orders in one box whenever possible, in addition to reducing packaging on the inside of the box and switching shoe sticks from plastic to bamboo.

Beginning with their spring 2019 collection, Dr Scholl’s Shoes has already made a measurable impact, investing to plant more than 6,000 trees, diverting more than 8,000 plastic bottles from landfills, using more than 100,000 yards of sustainable materials and saving more than 1 million square feet of plastic. (RR)

Fibre2Fashion News Desk – India