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E-commerce likely to generate 2.5L jobs in 2016
06
Feb '16
India's e-commerce industry is likely to generate nearly 2.5 lakhs jobs in the online retail in 2016 including temporary employees, supply chain, logistics, ancillary units etc, according to an Assocham paper.

The paper estimates 2.5 million staff will be required to work within the e-commerce industry by 2016. It shows that majority of e-commerce departments and businesses have increased their turnover since last year and present a huge opportunity for the industry to develop further.

Nearly 3,50,000 people are already working in e-commerce industry which is looking to bring in new staff over next 12 months. Increasing smartphone ownership and investment from retailers are fuelling the rapid growth of m-commerce in India, the paper said.

Releasing the paper, D S Rawat, Secretary General of Assocham said, that given the popularity of smartphones and other emerging channels among consumers, more retailers are beginning to merge and combine multiple departments and operations for all of their customers.

"The hiring activities are expected to grow by over 60-65 per cent in this sector and may help create between 5-8 lakh employment opportunities in two to three years," he added.

The paper further suggests that a considerable number of staff also work in areas supporting the e-commerce industry, including distribution and delivery, customer support and website development.

While m-commerce currently represents only 20-25 per cent of the India's e-commerce market, this share is expected to grow as businesses, including those operating in the online to offline space such as taxis and restaurants, look to seize greater market share. It is also likely to be further accelerated by advancements in mobile technology and improvements in security and connectivity of shopping and payment platforms.

The paper says that India's e-commerce market which was worth about $3.8 billion in 2009, went up to $23 billion in 2015 and is expected to touch $38 billion by the end of 2016.

According to the paper, one-third of MBA students from across India's top business schools, including the IIMs prefer working for the fledgling e-commerce sector, over traditional favourites like consulting and financial services jobs. (SH)

Fibre2Fashion News Desk – India

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