EU e-commerce turnover up 17% in 2014

14 Dec '15

5 min read

Specific methods for e-sales enable the “sales process” to take place in a faster and more efficient manner. These methods can be broadly divided into web sales and EDI-type sales referring to the way customers – private or business – place orders for the products that they wish to purchase.

Therefore, for the survey on 'ICT usage and e-commerce in enterprises', respondents were asked to state whether they received orders via a website or "apps" (web sales) or in a format that allowed automated processing (EDI-type sales) using Electronic Data Interchange or Extensible Markup Language (XML) format for example.

Enterprises consider it important to be visible on the internet. Consequently, websites are increasingly offered by enterprises or third parties for various purposes. In particular, websites allow customers to purchase by placing their orders electronically.

During 2014, 81 per cent of EU enterprises selling electronically used a website or "apps", while 33 per cent used EDI-type sales. On the one hand, during 2014, the percentage of enterprises that used EDI-type sales ranged from 10 per cent of enterprises conducting e-sales in Greece to 46 per centin Portugal, followed by Ireland (43per cent).

On the other hand, the percentage of enterprises receiving orders over websites or via "apps" was considerably high for almost all EU countries, ranging from 67 per cent in Portugal to 94 per cent in Greece.

Almost all enterprises making e-sales in the 'Accommodation' branch received orders via a website, while 16 per cent made e-sales via EDI-type messages.

More than half of 'Manufacturing' enterprises making e-sales reported that they received orders via EDI-type messages, followed by enterprises in the 'Transport and storage' sector (42 per cent).

The percentages for 'Manufacturing' enterprises that conducted e-sales via a website or "apps" and via EDI-type messages were very close, 54 per cent and 61 per cent respectively. For all other economic activities, enterprises received their orders in most cases via websites or "apps".

Among the small enterprises making e-sales, 85 per cent of enterprises tended to have web sales, whereas among the large enterprises 63 per cent received orders via websites. Web and EDI-type sales were almost equally reported by large enterprises. (SH)

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