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Evrnu & Levi Strauss make jeans from post-consumer waste
May '16
Courtesy: Levi Strauss & Co
Courtesy: Levi Strauss & Co
Evrnu, a startup that makes cotton-like fibre from discarded consumer waste, and Levi Strauss & Co recently announced to have created the world's first jean made from regenerated post-consumer cotton waste.

The first Levi's jean prototype was created from approximately five discarded cotton T-shirts and uses 98 per cent less water than virgin cotton products.

The Evrnu technology converts post-consumer cotton garment waste by breaking down to the molecular level and converting in to a high quality, premium textile fibre.

Paul Dillinger, head of global product innovation at Levi Strauss & Co, said, “Although in its early days, this technology holds great promise and is an exciting advancement as we explore the use of regenerated cotton to help significantly reduce our overall impact on the planet. By tackling water conservation through new fibre innovation, the apparel industry has the potential to significantly reduce its water footprint.”

“Levi Strauss & Co was the perfect first partner for us to demonstrate our technology and capability as they are an iconic American company with a product that's recognised around the world. Our aspiration is to build a pair of Levi's jeans that are just as beautiful and strong as the original and we're making great progress toward that goal,” said Stacy Flynn, CEO, Evrnu.  (HO)

Fibre2Fashion News Desk – India

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