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Fashion retailer Limited initiates denim recycling program
21
Sep '16
Courtesy: Limited
Courtesy: Limited
Fashion retailer Limited has initiated a denim recycling program in partnership with I:CO, which will repurpose or recycle them into raw materials like fibres or other products such as insulation and carpet padding. Under the scheme, shoppers can drop off any brand of denim at Limited's participating retail stores, and receive a discount coupon.

Shoppers can redeem the coupon towards one new pair of the Universal Stretch denim jeans, which the retailer launched recently.

According to the company, the denim recycling program makes it easy and rewarding for clients to make a difference and help create a better community and world. (AR)

Fibre2Fashion News Desk – India

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