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Footballer Tim Cahill unveils fashion range in China
Jul '16
China Super League soccer player Tim Cahill is launching his fashion brand Cahillplus for the first time in China, through a partnership with JD.com, China's largest ecommerce company by revenue.

Cahillplus draws together technical athletic fabrics and the latest in global street-fashion styling and the range to be launched featured prominently at JD.com's New York Fashion Week runway show.

The Cahillplus Spring/Summer 2016 range is inspired by the iconic Shanghai Hongkou Stadium, with its architectural structure and defined patterns providing a unique backdrop for the range's styling and prints.

The online store is expected to give many of JD.com's approximately 170 million active customers nationwide, the opportunity to access the Cahillplus brand.

According to JD.com, Cahillplus is created in China, for China and inspired by China, based on Tim's experience, resulting in a fashion brand that draws together global fashion trends with his unique athletic background.

Tim Cahill said, “The Cahillplus brand is all about taking a footballer's lifestyle and creating a designer collection which has elements of sportswear, designer fashion and, most importantly, menswear designs I would love to buy and wear for myself.”

“I look forward to the journey which lies ahead with Cahillplus in China and the partnership with JD.com to unlock its potential,” Cahil informed.

Lijun Xin, president of JD.com's apparel and home furnishing business unit, said, “Chinese consumers are increasingly focused on quality and style, and we see a huge opportunity for exciting, emerging brands like Cahillplus to build on this trend.”

“Tim is of course an icon in the Chinese sporting landscape, and has deep roots here, and we are looking forward to working with him and his team to help build a new chapter in his China story,” Xin remarked. (AR)

Fibre2fashion News Desk - India

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