Home / Knowledge / News / Apparel/Garments / Global brands to fuel 15% of Myntra's revenue
Global brands to fuel 15% of Myntra's revenue
28
Jan '16
Adding yet another global label to its portfolio, online fashion retailer Myntra has partnered with New York-based fashion house DKNY to bring its apparel and accessories to Indian consumers.

The Flipkart-owned company, which currently gets about 5 per cent of its revenues from international brands, said it expects international brands to account for 15 per cent of its revenues in the next 12-18 months.

"Myntra forayed into the premium wear segment in November 2014 with brands such as Desigual, New Look, Furla, Mango, Superdry, Emporio Armani, L'occitane, to name a few, and is now rapidly expanding this segment," Myntra said in a statement.

As part of the tie-up with DKNY, the app-only Myntra will offer about 150 styles of products ranging from apparel, handbags, shoes, wallets, in addition to watches that were launched earlier.

The products are priced between Rs 5,800 and Rs 39,000.

According to a recent study by Assocham, Indian shoppers are likely to spend $ 35 billion on online luxury brands by 2016, making India a promising growth platform for the luxury industry.

Myntra has partnered with over 2,000 fashion and lifestyle brands in India like Nike, Adidas, Arrow, Mango, Jealous 21, Diesel, Harley Davidson, Ferrari, FabIndia and Biba. (SH)

Fibre2Fashion News Desk - India


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Gujarat hopes extended textile policy to attract Rs 5000 cr

The Gujarat government feels that its recent decision to extend its...

Apparel/Garments | On 26th Sep 2017

Cash burn by e-tailers in India may double during festivals

During this year’s festival season, which has already started,...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.0%
No
12.5%
Skip
12.5%

Total Votes: 48

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.5%
No
25.0%
Skip
12.5%

Total Votes: 48

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
6.3%
Skip
6.3%

Total Votes: 48

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.8%
No
10.4%
Skip
18.8%

Total Votes: 48


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search