Home / Knowledge / News / Apparel/Garments / Global brands to fuel 15% of Myntra's revenue
Global brands to fuel 15% of Myntra's revenue
28
Jan '16
Adding yet another global label to its portfolio, online fashion retailer Myntra has partnered with New York-based fashion house DKNY to bring its apparel and accessories to Indian consumers.

The Flipkart-owned company, which currently gets about 5 per cent of its revenues from international brands, said it expects international brands to account for 15 per cent of its revenues in the next 12-18 months.

"Myntra forayed into the premium wear segment in November 2014 with brands such as Desigual, New Look, Furla, Mango, Superdry, Emporio Armani, L'occitane, to name a few, and is now rapidly expanding this segment," Myntra said in a statement.

As part of the tie-up with DKNY, the app-only Myntra will offer about 150 styles of products ranging from apparel, handbags, shoes, wallets, in addition to watches that were launched earlier.

The products are priced between Rs 5,800 and Rs 39,000.

According to a recent study by Assocham, Indian shoppers are likely to spend $ 35 billion on online luxury brands by 2016, making India a promising growth platform for the luxury industry.

Myntra has partnered with over 2,000 fashion and lifestyle brands in India like Nike, Adidas, Arrow, Mango, Jealous 21, Diesel, Harley Davidson, Ferrari, FabIndia and Biba. (SH)

Fibre2Fashion News Desk - India


Must ReadView All

(left to right) Rohit Munjal, Ashok  Shah, Rahul Mehta, Premal Udani, Rajesh Masand and Jayesh  Shah

Textiles | On 28th Jun 2017

CMAI to host 822 exhibitors at 65th National Garment Fair

The Clothing Manufacturers Association of India (CMAI) will host over ...

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search