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Haryana unveils e-commerce scheme to link MSMEs
Apr '16
In a move that could boost apparel units in Haryana, the State Government has announced a scheme for e-commerce linkages of Micro, Small and Medium Enterprises (MSMEs) for online trading and brand building of their products.

Most apparel units come under SMEs.

The scheme is primarily focused on increasing quality, industrial output and employment generation through incubation of e-commerce in the State, a spokesman of Industries and Commerce Department said in Chandigarh on Thursday.

The inclusion to digital commerce would help SMEs to scale up their business at much lower levels of investment in fixed assets and human capital and reduce their cost structures, he said.

Online market place would provide a cost effective impetus for growth, opening a window to new markets, increasing spread by shortening traditional supply chains, containing systemic inefficiencies, reducing costs, thereby leading to higher revenues and profit margins for SMEs.

But in order to achieve this objective, SMEs would need to quickly make significant changes to their business models to suitably take advantage of the opportunities presented by e-commerce.

The spokesman said the scheme will create online catalogue and leverage advantages of digital marketing and other allied services provided by online market place namely Digital Marketing, Logistics and Fulfilment Service and Payment Collection. Once listed, products are viewed by millions of potential customers across India and abroad which will benefit the SMEs. (SH)

Fibre2Fashion News Desk – India

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