• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Hollister launches teen's performance jeans collection

17 Jan '17
1 min read
Courtesy: Business Wire
Courtesy: Business Wire

US based apparel retailer Hollister has launched a new collection of performance jeans for teens, which incorporates Invista’s Coolmax All Season technology and Lycra fibre for comfort and lasting fit. The Hollister jeans fabric moves moisture away to keep the body cool and dry on hot days, and has insulating fibres for added warmth when it is cold.

“At Hollister, denim is a part of our DNA and we continue to find ways to enhance the assortment,” Kristin Scott, brand president of Hollister said. “Our goal with the innovative Coolmax All Season technology is to provide products that fit the needs of our customer’s.”

“We believe pairing one of the hottest teen denim brands and with one of the coolest fabric technologies available on the market today will resonate with consumers,” Dave Trerotola, president of Invista Apparel and Advanced Textiles added. “Our research shows that among ingredient brands in the cooling space, the Coolmax brand is the most likely to positively influence purchase intent.” (AR)

Fibre2Fashion News Desk – India

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search