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Hudson Jeans, Robert Graham merge for new brand
01
Feb '16
Joe's Jeans Inc. which owns Hudson Jeans, has announced the completion of a merger combining Hudson Jeans and Robert Graham, pursuant to an Agreement and Plan of Merger dated September 8, 2015.

Concurrent with the closing of the transaction, the Company has been renamed Differential Brands Group Inc. and will remain publicly listed on NASDAQ under the ticker DFBG, Joe's Jeans Inc. said in a press release. The name change signifies the transformation of the standalone Hudson Jeans and Robert Graham businesses into a unified consumer platform.

Joe's Jeans Inc. had bought Hudson Clothing in 2013 for about $100 million. But that acquisition did not quite work out, forcing Joe's Jeans Inc. to finally merge Hudson Jeans with Robert Graham.

The strategic combination of Hudson Jeans and Robert Graham will serve as the initial foundation for Differential, which will focus on organically growing its owned brands through a global, omni-channel distribution strategy across premium wholesale channels, direct-to-consumer retail stores and e-commerce, while seeking opportunities to acquire accretive, complementary, premium brands.

Michael Buckley, current Chief Executive Officer of Robert Graham, who has previous public company leadership experience at True Religion, and has also worked at Diesel and Ben Sherman, will lead Differential as Chief Executive Officer.

“I believe Differential is uniquely positioned to become one of the foremost premium omni-channel brand platforms in the world, and I am thrilled with the opportunity to lead the company as Chief Executive Officer and to work closely with the Board of Directors and Tengram Capital Partners in the years to come,” Buckley said.

Private equity firm Tengram Capital Partners sponsored the transaction between Hudson Jeans and Robert Graham.

Sweedler, Co-Founder and Managing Partner of Tengram Capital Partners, added, “Tengram is thrilled to sponsor this unique transaction and to have the opportunity to create a new transformative public platform focused on wholesale operating companies with strong brands that possess the potential to grow through global omni-channel distribution.” Sweedler further added, “We believe Differential fills a void in the US public market landscape by focusing exclusively on brands that develop products for consumers shopping at premium retailers.” (SH)

Fibre2Fashion News Desk – India

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