Home / Knowledge / News / Apparel/Garments / Indians top smartphone searches for UK brands
Indians top smartphone searches for UK brands
28
Jan '16
Indian consumers top the list of searching UK brands using smartphones for the fourth quarter from October to December 2015, according to British Retail Consortium (BRC) and Google Online Retail Monitor (ORM).

An increase in 39 per cent in usage of smartphones by Indian consumers to search UK retailers was witnessed in the final quarter of last year, followed by Russia and Brazil with an increase of 37 per cent and 13 per cent respectively, the BRC-ORM report said. All three markets saw a contrasting decline in the use of online tablets to search for UK goods.

Apparel ranked second with a 41 per cent increase, after beauty products, amongst all the sectors experiencing an increase in the volume of overseas customers searching for UK retailers using mobile devices. The top trending terms used for searching products in the apparel category were dresses, Christmas jumpers, Halloween costumes, and wedding dresses.

BRC and Google ORM measures changes and trends in the growth of retail search terms over time. Every time someone goes online and Googles a retail product, that search is counted towards totals for the month and the quarter. (HO)

 

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 23rd May 2017

Grasim’s VSF business net revenue up 12% in Q4 FY17

The viscose staple fibre (VSF) business of Grasim Industries has...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search