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Italian e-commerce to generate over 19 bn euros in 2016
May '16
Courtesy: Ecommerce Forum
Courtesy: Ecommerce Forum
E-commerce in Italy is expected to grow 17 per cent in 2016 to generate 19.3 billion euros ($21.56 billion). Clothing, tourism, IT and electronics are expected to be the catalysts for the growth, according to the prediction by the Italian e-commerce association Netcomm during the eleventh edition of the Netcomm Ecommerce Forum.

The growth of the Italian online retail industry has been particularly impressive over the recent past. In 2010, the industry was worth just 8 billion euros ($8.94 billion), which means it has grown by 140 per cent during the last six years.

Online purchases from smartphones increased by 51 per cent, compared to last year, and now account for 15 per cent of all online transactions in Italy. If purchases from tablets are added to that share, mobile transactions now account for almost a quarter (24 per cent) of all online transactions in Italy.

The expected growth of 17 percent this year is mostly due to increased sales in product categories such as clothing, IT and electronics, publishing and tourism.

Netcomm predicts the e-commerce industry of Italy will account for 5 per cent of the country's retail sales in 2016. Also, the average order of products was worth 75 euros ($84), while the average order for online services was worth 253 euros ($283). In total, there were 115 million product orders conducted, while services were purchased online 45 million times.

In Italy, there are now about 18 million online shoppers, but the number of Italian companies selling products or services online is lagging behind. According to Netcomm, there are just 40,000 companies active in the e-commerce sector.

“Just compare these numbers with the 800,000 in Europe of which 200,000 are in France alone”, Netcomm's President, Roberto Liscia, said. “This way, Italian companies do not only lose market share in Italy, but are also likely to lose revenue from foreign shoppers.” (SH)

Fibre2Fashion News Desk – India

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