• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

ITC to reportedly shut down loss-making retail brand WLS

18 Sep '19
1 min read
Pic: ITC
Pic: ITC

ITC will reportedly soon shut down its premium brand Wills Lifestyle, a step in line with the company’s wider strategy to restructure and remodel the loss-making lifestyle retailing vertical. Earlier this year, the company had sold its other retail brand John Players to Reliance Retail and re-launched Wills Lifestyle as WLS to focus on sustainable fashion.

The company’s employees in the existing business are being absorbed in other businesses, according to a report in a top English-language business daily.

WLS has been hit by competition from value fashion retailers and e-commerce companies offering aggressive discounts. The rollout of the goods and services tax had also affected ITC’s lifestyle business adversely. Presently, WLS runs 350 outlets across multiple channels, including e-commerce. (DS)

Fibre2Fashion News Desk – India

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search