Uniqlo renews brand ambassador deal with Kei Nishikori

12 Jan '16

2 min read

Uniqlo, a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company has announced that it has renewed its contract with Global Brand Ambassador Kei Nishikori, Asia's top men's singles tennis player, and will continue to develop sportswear that actively incorporates the player's ideas and requests.

Uniqlo and Kei Nishikori have built a positive relationship ever since the first Global Brand Ambassador contract came into effect at the beginning of the 2011 season. Nishikori is continually developing his skills in an aim to become the world's best. Uniqlo shares this attitude in seeking to be world's top casual wear brand, which led to the recent contract renewal. At the same time, Uniqlo will continue to develop high-function wear with Nishikori help him deliver his optimal performance, the company said in a press release.

Kei Nishikori will once again wear the latest from Uniqlo when he competes in the Australian Open Tennis Championships which starts on January 18 in Melbourne.

Kei Nishikori commented, "I am very happy to continue my relationship with Uniqlo. Over the past few years they have been a great partner and terrific part of the team. I look forward to continuing to work together and to achieve our goals to being the best."

Tadashi Yanai, Fast Retailing Chairman, President & CEO, said, "Uniqlo has continued to exchange thoughts with Kei Nishikori in an ongoing effort to develop highly functional wear that allows people to be comfortable while playing sports or in their everyday lives. We will continue to provide Kei Nishikori with optimal wear, and strive together to create LifeWear to help people everywhere live better lives." (SH)

Fibre2Fashion News Desk - India

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