Japanese company to sell wearable cosmetic garments

Teijin has said it would start selling lingerie and outerwear that helps moisturize and soothe the user's skin.

According to Teijin, the fibre will be made of modified polyester polymer containing malic acid that will retain the skin's low acidity. Whenever perspiration forms and dries, the skin becomes alkaline, making it susceptible to microbes and other irritants. The fibre also releases compounds that interact with the skin's moisture to enhance beauty. The products are scheduled to go on sale next spring.

“This will be the first underwear and shirts that will go on sale in Japan as cosmetic and beauty products,” a company spokesman said.

The challenge was in creating malic acid fabric that could endure washing-machine use. The product is still effective after 50 or more washes, according to the spokesman.

A set of lingerie will be sold for about 4,000 yen ($32). The company may expand the use of the textile to products for men in the future, the spokesman said.

The company will partner athletic clothing maker Descente and sell sportswear made for yoga and running next summer. Teijin also plans to sell underwear under its own brand in fiscal 2016. Teijin foresees a customer base comprised of 30 to 50-something women. (SH)

Fibre2Fashion News Desk – India