Home / Knowledge / News / Apparel/Garments / John Lewis to continue with omnichannel strategy
John Lewis to continue with omnichannel strategy
27
Apr '16
John Lewis, a UK based chain of department stores owned by John Lewis Partnership, will continue to invest in its omnichannel platforms in the financial year 2016-17, as the strategy of combining of shops and online proved effective for the retailer in fiscal 2015-16, ended January 30.

To ensure that customers can shop with John Lewis whenever and however they want, the retailer has continued to invest in shops, website and infrastructure.

The retailer opened new stores at Chelmsford and Leeds, and refurbished its store in Edinburgh in 2016-17. It opened two major distribution centres in Milton Keynes area, and third one is being worked upon at the same destination. Some of its stores are also being redesigned to offer additional services and in-store experiences in line with changing customer expectations.

Huge investments are also being made in technological infrastructure. The retailer aims to deliver convenience and added flexibility through its online channels.

Commenting on the performance, Andy Street, managing director of John Lewis said, “Our financial performance was a result of the effective combination of shops and online, demonstrated by the fact that more than three-quarters of our customers shopped in one of our shops.”

Gross sales increased by 4.4 per cent in 2015-16 to £4.6 billion as compared to the prior fiscal despite uncertain trading conditions. Of the total merchandise sales, shops contributed 67 per cent, while online sales represented 33 per cent.

Online sales grew by 17.3 per cent in 2015-16 as compared to the previous fiscal at the retailer. Click and collect orders grew by 11 per cent, and account for 53 per cent of online orders. Sales through mobile devices increased by 34 per cent and through smart phones by 86 per cent.

Sales from shops decreased 1 per cent comparatively, but the fact that more than three-quarters of customers purchased from shops prove the importance of shops in omnichannel marketing.  (MCJ)

Fibre2Fashion News Desk

Must ReadView All

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

RBI Governor Urjit Patel and other officials addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

RBI withdraws the incremental CRR from Dec 10

The Reserve Bank of India (RBI) has decided to withdraw the...

Textiles | On 7th Dec 2016

‘Price-competitiveness is crucial for China yarn market’

Kikani Exports, India based yarn supplier with 12 years of experience ...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search