With this participation, the company will source lyocell, viscose, modal and other cellulosic fibres only from suppliers approved by the organisation, fully implemented by 2017.
Commenting on the participation, Eva Kindgren de Boer, sustainability manager – Production of Kappahl said, “Our involvement in Canopy is part of our ambition to use only cellulose based fibres from sustainable forestry.”
“It also contributes to our ambition to continuously increase the proportion of sustainable materials in our range,” she added.
According to Canopy's estimates, about one-third of cellulose fibres come from endangered forests that are important for climate and biodiversity.
Kappahl aims to eliminate the use of cellulose based fibres from endangered forests around the world. (MCJ)
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