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Kenneth Cole & Haggar Clothing renew agreement
27
Jan '16
Kenneth Cole Productions and Haggar Clothing have renewed their licensing agreement in the US market for men's bottoms which has been in place since 2003.

“Additionally, Kenneth Cole has signed a new agreement with Haggar Canada to manufacture, market and distribute men's and women's apparel and distribute men's and women's footwear,” a Kenneth Cole press release said.

“Haggar Canada will also manufacture, market and distribute men's tailored clothing effective January 1, 2017,” the press release added.

Under the terms of the new license, Haggar Canada will manufacture, market and distribute under the labels like Kenneth Cole Black Label, Kenneth Cole New York, Reaction Kenneth Cole and Unlisted.

“The agreement also includes the launch of Kenneth Cole free-standing stores across major markets in Canada planned for 2017,” Kenneth Cole informed.

This agreement follows the expiration of the term of the men's and women's apparel license held by The Jaytex Group since 2002 and the men's tailored clothing license held by Empire Clothing since 2004.

Kenneth Cole Productions CEO Marc Schneider said, "This partnership supports our strategic global initiatives and we are confident that Haggar Canada will continue to contribute to our growth in this important market."

Michael Stitt, CEO of Haggar Clothing said, "Kenneth Cole Productions is a terrific partner whose labels are both complementary and strategic for Haggar.”

“The extension of the US agreement through 2021 allows us to invest in the product development and marketing necessary to continue the positive trajectory of this business,” he too added.

“The new strategic partnership in Canada enables us to utilise our extensive Canadian infrastructure to drive significant incremental growth for both companies," Schneider noted.

"The strength of the iconic Kenneth Cole brand and a professional and dedicated Haggar Canada team will create a great opportunity for the Canadian retailers and consumers," Brian Main, president of Haggar Canada too said.

Kenneth Cole Productions creates modern, functional, clothing, shoes, and accessories for inspirational urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted.

The company has also granted a wide variety of third party licenses for the production of men's and women's apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories.

The company's products are distributed through department stores, better specialty stores, company-owned retail stores and its ecommerce website.

Haggar Clothing has grown from a manufacturer of men's pants into one of the most recognised and original apparel brands in the market.

Haggar is the 'Official Clothing Partner of the Hockey Hall of Fame' and the 'Official Provider of the Gold Jacket to the Pro Football Hall of Fame Enshrines since 1978'. (AR)

Fibre2Fashion News Desk – India

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