Home / Knowledge / News / Apparel/Garments / Kohl's unveils new look Sonoma Goods For Life
Kohl's unveils new look Sonoma Goods For Life
15
Mar '16
Courtesy: KOHL
Courtesy: KOHL
American department store retail chain Kohl's has announced the re-launch of the billion-dollar private brand, Sonoma Goods For Life, designed to offer a casual and easy lifestyle experience across all product categories to better serve today's families.

As part of Kohl's focus on delivering amazing product, Sonoma Goods For Life's new, curated assortment delivers modern, useful and versatile fashion and home essentials and provides customers with goods that help them live smarter, simpler, better lives, it said in a press release.

Michelle Gass, Kohl's Chief Merchandising and Customer officer said, “Sonoma Goods For Life is one of Kohl's largest brands and also represents the greatest opportunity for growth. We're elevating the collection and creating a more exciting and cohesive offering. We believe that the new Sonoma will resonate with our customers and build great momentum for Kohl's.”

"Sonoma Goods For Life is a reflection of how modern families live - rooted in those everyday pieces for your wardrobe and home you can't live without," said Michael Gilbert, Kohl's Executive Vice President of Product Development. "Our customers want value they feel good about and products with a purpose that look great, function well and are easy to wear. And that's exactly what Sonoma offers."

Sonoma Goods For Life's new brand essence will come to life through elevated in-store and online experiences including refreshed packaging, fixtures and graphics. The re-launch includes marketing support through dedicated broadcast across all major networks, cable, syndicated properties, online video, social media, direct mail distribution and personalized email communication.

Sonoma Goods For Life offers customers easy solutions across all categories including women's, men's and kids' apparel, accessories, footwear, home décor, bedding, bath, furniture and beauty. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search