Home / Knowledge / News / Apparel/Garments / Korean menswear brand Stripes sets up shop in Hong Kong
Korean menswear brand Stripes sets up shop in Hong Kong
16
Apr '16
Courtesy: gov.hk
Courtesy: gov.hk
Korean menswear brand Stripes that it has set up an office in Hong Kong offering online-to-offline bespoke garments with direct delivery services from Korea to consumers in Hong Kong, as part of its global expansion strategy.

Stripes Strategy Manager Ms Inggeol Kim said that customers can visit its website to request a stylist for consultation at a location that is convenient to them. This service-oriented approach to fashion sets it apart from other ready-made shirt retailers, according to a press release by Invest Hong Kong.

The garments will be made in the company's own factory in Korea and delivered from Korea directly to customers. In addition, measurements are stored online for future reference when the same customer orders. The Hong Kong operation will start with offering tailored shirts, and gradually expand its product offering.

Ms Kim said that Stripes has been a hit among young Koreans because it eliminates the hassle of finding the right tailor and provides convenience. She said, "In Korea, our products and services are much sought after by young professionals looking for both style and comfort. We believe that the same business model can be successful in an international city like Hong Kong."

"With over 40 000 body sizes collected from our customers we can make use of big data analytics to continually upgrade our services. We have built a new customised fit system called "NEU-FIT" that can help us identify customers' tastes and advise on the best fitting sizes and patterns for each individual,” she said.

She added that the company has attracted over $5 million in funding so far, showing investors' confidence in its commercial viability.

Associate Director-General of Investment Promotion, Dr Jimmy Chiang, welcomed the arrival of Stripes in Hong Kong and said, "Hong Kong is one of the most digitally connected cities in the world, and the consumers are sophisticated. This creates a conducive environment for innovative business models that merge fashion with technology."

In 2013, Stripes started in Korea as an online platform offering menswear for those who look for customised garments to highlight their own style. The company now offers a variety of colours and designs, plus a range of fabric options for customers to choose online with the aid of a stylist. The company also owns a manufacturing facility in Korea which has a heritage of producing premium shirts for international brands. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Certification for Philippine garment firms availing GSP

Textiles | On 20th Jun 2018

Certification for Philippine garment firms availing GSP

The Philippines has adopted rules on securing certificate of...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search