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Levi's appoints new global retail leader
19
Dec '15
Carrie Ask, a seasoned retail industry leader, will join jeans maker Levi Strauss & Co. as Executive Vice President and President of Global Retail, effective February 16, 2016. In this role, Ask will be responsible for leading all aspects of Levi's global retail business, including 2,700 owned and operated stores, franchise stores and outlet stores, the company said in a press release.

She will be charged with growing Levi Strauss & Co's retail business, an area that has been an important global growth driver for the company. She will report to Chip Bergh, President and CEO.

“Carrie has demonstrated a successful track record of driving retail strategy and execution at leading brands,” said Bergh. “She's recognized as a collaborative leader who delivers strong results and we know she'll be a powerful addition to our team.”

Ask joins LS&Co. from Nike Inc. where she was Vice President and General Manager for Nike Stores North America. Ask held leadership positions at Nike subsidiary Converse, where she was vice president and general manager with global oversight for full price stores, factory stores and converse.com. She also has previously held retail and merchandising positions at Petco, Target Corporation and BC Natural Foods, LLC.

“I have long admired LS&Co. for its iconic products, coveted brands, and leadership on social issues,” said Ask. “The opportunity to accelerate the growth of LS&Co.'s direct-to-consumer business is an exciting challenge for the next phase of my career.”

Ask was an associate principal for McKinsey & Company, Inc., and worked with retail clients in North America and Western Europe. She served in the US Navy as an officer in the Civil Engineer Corps, and received a Bachelor of Science in Ocean Engineering from the US Naval Academy. She is a graduate of the Kellogg Graduate School of Management at Northwestern University where she received a Master of Business Administration. (SH)

Fibre2Fashion News Desk – India

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