Home / Knowledge / News / Apparel/Garments / Levis offers Water<Less to other apparel firms
Levis offers Water<Less to other apparel firms
23
Mar '16
In recognition of World Water Day, Levis Strauss is making its innovative Water<Less finishing techniques available to other apparel companies in an effort to encourage water conservation. 
 
“The techniques were introduced by the company's designers in 2011 and reduce the water used in garment finishing by up to 96 per cent,” a Levis press release said. 
 
Since implementation, Water<Less techniques have helped the company save more than 1 billion litres of water.
 
In addition to sharing its Water<Less techniques, Levis will also participate in the White House Water Summit.
 
The company communicated its goal to train 100 per cent of corporate employees on water conservation through its ongoing partnership with Project WET.
 
“Water is a critical resource for our business, the planet and people around the globe, but usable supply is becoming increasingly scarce,” said Michael Kobori, vice president of sustainability at Levis. 
 
“We've long been committed to being water stewards, but realise more needs to be done and so, we are setting competition aside and encouraging others to utilise these open source tools,” Kobori added.
 
The company is sharing 21 water-saving techniques with a range of applications for denim finishing, including ozone and wash cycle combinations. 
 
These techniques were previewed with nearly 20 of Levis' industry peers last year in an effort to drive collaboration towards greater impact as an industry.
 
As per Levis, by open sourcing its Water<Less techniques with the broader public, it is encouraging all apparel companies, to accelerate their own innovation and engage in an open dialogue around water use. 
 
Additionally, Levis also shared its 2020 water savings targets across three key areas; the planet, production and people. 
 
They include, use 100 per cent sustainable cotton through sources such as Better Cotton and recycled cotton, significantly reducing its total water footprint.
 
Other targets include, 80 per cent of all Levis products be made with Water<Less techniques and lastly achieve zero discharge of hazardous chemicals through participation in the Joint Roadmap towards ZDHC. (AR)
 

 

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search