Home / Knowledge / News / Apparel/Garments / Liu Jo introduces new Bottom Up collection with ISKO
Liu Jo introduces new Bottom Up collection with ISKO
19
Apr '16
Liu Jo, a leading Italian fashion brand, has introduced its iconic Bottom Up Amazing Fit collection that takes comfort and style to unprecedented level with the outstanding performance of ISKO Blue Skin, according to a ISKO press release.

The 2.0 version of Liu Jo's Bottom Up Amazing Fit collection features ISKO Blue Skin, the revolutionary fabric that guarantees 360 degree freedom of movement, along with a 3D shaping feature which offers unbeatable comfort.

ISKO Blue Skin with its authentic denim look offers four-way stretch performance and is a stunning innovation that meets the unique Liu Jo design, in a collection for busy and stylish women.

“We are pleased to contribute to the Bottom Up Amazing Fit collection. Thanks to our recognised expertise in the denim sector we can make the real difference and Liu Jo is undoubtedly an ideal partner for rocking the jeans world, particularly open, as it is, to innovation in style and performance", commented Marco Lucietti, global marketing director, SANKO/ISKO division.

Marco Marchi, vice- president and head of style, Liu Jo, said, “We are glad we have further improved the performances of our iconic Bottom Up thanks to ISKO's unique expertise. Bottom Up Amazing Fit is a breath-taking product, enhancing femininity and innovation - Liu Jo's favourite concepts - unequivocally translating them on denim canvas.”

Bottom Up Amazing Fit collection has two models, the absolutely feminine divine, a classic high-waisted skinny model, and the strong magnetic, straight leg and medium-waisted model, with an astonishing second skin effect available in three washings. (HO)

ISKO


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search