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Liu Jo introduces new Bottom Up collection with ISKO
Apr '16
Liu Jo, a leading Italian fashion brand, has introduced its iconic Bottom Up Amazing Fit collection that takes comfort and style to unprecedented level with the outstanding performance of ISKO Blue Skin, according to a ISKO press release.

The 2.0 version of Liu Jo's Bottom Up Amazing Fit collection features ISKO Blue Skin, the revolutionary fabric that guarantees 360 degree freedom of movement, along with a 3D shaping feature which offers unbeatable comfort.

ISKO Blue Skin with its authentic denim look offers four-way stretch performance and is a stunning innovation that meets the unique Liu Jo design, in a collection for busy and stylish women.

“We are pleased to contribute to the Bottom Up Amazing Fit collection. Thanks to our recognised expertise in the denim sector we can make the real difference and Liu Jo is undoubtedly an ideal partner for rocking the jeans world, particularly open, as it is, to innovation in style and performance", commented Marco Lucietti, global marketing director, SANKO/ISKO division.

Marco Marchi, vice- president and head of style, Liu Jo, said, “We are glad we have further improved the performances of our iconic Bottom Up thanks to ISKO's unique expertise. Bottom Up Amazing Fit is a breath-taking product, enhancing femininity and innovation - Liu Jo's favourite concepts - unequivocally translating them on denim canvas.”

Bottom Up Amazing Fit collection has two models, the absolutely feminine divine, a classic high-waisted skinny model, and the strong magnetic, straight leg and medium-waisted model, with an astonishing second skin effect available in three washings. (HO)


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