Lotto Sport to expand footprint in Southeast Asia with WHP Global

07 Jul '22

2 min read

Pic: PR Newswire

WHP Global, a global brand management firm, has announced a partnership for the Lotto brand with PT. MAP Aktif Adiperkasa Tbk, the sports, kids, and leisure subsidiary of PT. Mitra Adiperkasa Tbk (MAPI), and an ASEAN leader in the sales and marketing of premium brands. Lotto is known for its innovative performance-driven footwear, apparel, and accessories.

Under the terms of the agreement, MAP Active will serve as Lotto’s regional partner across Southeast Asia to further grow the retail footprint of Lotto’s apparel, footwear and accessories business through an omnichannel approach that includes standalone stores, wholesale, and e-commerce distribution, WHP Global said in a press release.

Lotto is rooted in Soccer and Tennis and has been worn by professional soccer teams A.C. Milan and Juventus F.C., elite soccer players Dino Zoff, Ruud Gullit and Andriy Shevchenko, and top athletes including tennis Grand Slam champions John Newcombe, Martina Navratilova, Francesca Schiavone and Marion Bartoli. Today, Lotto is distributed in over 100 countries and is a major force in both soccer and tennis.

The brand is currently worn by more than 40 soccer teams, over 300 professional soccer players and more than 200 professional tennis players around the world, including current world No. 2 ranked women’s tennis sensation Ons Jabeur in singles and in the WTA doubles ranking, No. 1 Elise Martens and No. 3 Katerina Siniakova.

“Lotto already has a strong business in Malaysia through a long-term license with Prestige Sports and we are thrilled to bring a regional omnichannel retail partner like MAA into the fold. Working together with our anchor partner, Lotto Sport Italia, MAA will focus on growing our iconic brand in their home market of Indonesia, as well as important markets in Vietnam, Philippines, Thailand, and Singapore,” Stanley Silverstein, chief commercial officer of WHP Global, which owns the Lotto brand, said.

“MAP Active is delighted to be partnering with WHP and growing the global iconic Lotto brand throughout Southeast Asia. Enthusiasts will have a better access to Lotto exclusive products such as footwear, bags, balls, and accessories in both brick-and-mortar and online stores across the country as well as throughout the region,” Nicholas Jones, vice president director of MAA, said.

Fibre2Fashion News Desk (GK)

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