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Max Fashion to open one store every fortnight
Dec '15
The Landmark Group-owned international value fashion brand Max, has drawn up an ambitious expansion plan and aims to open at least one store every two weeks for the next three years. Max launched its 135th store at DLF Mall of India in Noida on December 17 and opened three more stores today.

By 2018, Max is expected to unveil almost 80 stores across the country. Each of its upcoming stores is expected to cost Rs 2.5 crore. The expenditure will be funded by revenue from its current stores.

"They generate enough cash for us to expand. Twenty five stores mean Rs50 crore investments. Already, our base is Rs 2,000 crore," said Max Fashion India executive director Vasanth Kumar at the launch of the Noida store. "This year, we will be touching Rs1,800 crore. We are growing at the rate of 38 per cent CAGR every year."

Max Fashion's top 30 stores in the country, like its recently launched outlet in Noida, will get a makeover to imbibe the technology featured in its stores in the Middle East stores with WiFi connections and video walls that can display models walking down the ramp clothed in its fashion.

In India, Max has its footprints in key locations including Mumbai, Delhi/NCR, Bangalore, Chennai, Kolkata, Hyderabad and Pune among a host of others.

Max is an international value fashion brand of Dubai-based Landmark Group. Established in 2004 in the UAE, Max has become the largest value fashion brand in India and the Middle East offering customers a one-stop shop for clothing, accessories and footwear needs for the entire family.

The Landmark Group is also preparing to launch its Indian online portal countrylandmarkshops.in by January 2016, said Group director Ramanathan Hariharan . In 5 years, the company expects more sales to come in from online, he said. (SH)

Fibre2Fashion News Desk – India

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