Home / Knowledge / News / Apparel/Garments / Mission's new shirt increases athletic performance
Mission's new shirt increases athletic performance
21
Jun '16
Courtesy: Mission
Mission, the market leader in Thermoregulation, has announced that its new Mission VapourActive Baselayer Shirt is powered by 37.5 technology, which has now been scientifically shown to improve an athlete's performance at their lactate threshold.

In a press release, the American company said the blind study conducted by the University of Colorado demonstrated that by reducing the increase in core temperature during exercise with the help of the innovative dry cooling technology, energy efficiency and output increased at dramatic levels. No other passive cooling fabric technology has been shown to increase human performance or increase the body's ability to manage core temperature.

Physiologists Eric P. Homestead, Benjamin J. Ryan, Jesse A. Goodrich, and Professor William C. Byrnes authored the study, titled "Beneficial Effects of Cooling during Constant Power Non-steady State Cycling" at the University of Colorado at Boulder. First author Homestead presented the results at the American College of Sports Medicine's 63rd Annual Meeting in Boston recently.

"This is a game-changing study for Mission. Enabling an athlete to improve peak performance is our ultimate goal; achieving a 26 per cent improvement at lactate threshold is unprecedented," said Josh Shaw, Founder & CEO of Mission. "As the pioneer of Thermoregulation, we are maniacally focused on both performance and safety of athletes at every level of play, and overheating is one of the biggest and most dangerous opponents athletes face on a daily basis. If Mission can help athletes Thermoregulate so they can redirect their metabolic energy for performance rather than regulating their temperatures, that's the ultimate win."

This study scientifically shows that the technology extends an athlete's performance at their lactate threshold, lowers core temperature during exercise, increases efficiency so an athlete uses less energy to do the same amount of work and decreases the rate of core temperature build up.

"We know the results of this study will be of great interest to athletes, trainers, coaches, soldiers and anyone looking to increase their performance by just changing what they wear," said Jeff Bowman, CEO of Cocona, Inc. "We're excited to bring this to athletes everywhere through Mission, as the leaders in Thermoregulation."

Managing core temperature is a key factor in determining performance and efficiency. It is critical to maximize the body's built-in cooling mechanisms (evaporation of sweat) to help reduce the buildup of core temperature. The new Mission VapourActive Baselayer Shirt powered by 37.5 works to keep the core body temperature lower in athletes working at their lactate threshold, which means that when wearing it, athletes can go longer at the same level of output.

Founded in 2009, Mission is owned in collaboration with a group of world-class athletes including Serena Williams, Dwyane Wade, Drew Brees, Carli Lloyd, David Villa and others. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Rieter

Textiles | On 22nd Aug 2017

Rieter unveils new generation of RDB-D 50 draw frame

Rieter, a producer of textile machinery and automobile components,...

Courtesy: Alizilla

Textiles | On 22nd Aug 2017

‘New Retail’ strategy Alibaba’s focus in next 15 years

Alibaba executive vice chairman Joe Tsai has said that the next 15...

Courtesy: Eurovet/ Interfiliere Shanghai

Textiles | On 22nd Aug 2017

Interfiliere Shanghai to focus on textile printing

Interfiliere Shanghai, the leading trade show for intimates,...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search