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Mobile platforms reign supreme among online shoppers
Jul '16
As B2C Ecommerce continues to evolve around the world, a global survey has found that nearly half of online shoppers worldwide bought products via mobile platforms in 2015, a noticeable improvement on 2014.

Notwithstanding diversity in their product preferences and choice on which delivery and payment methods to choose, internet shoppers on the planet are united in their choice of mobile platforms to access their markets, according to a new report by German market research agency ystats.com .

The persistent rise of M-Commerce is one example of an overarching trend, the yStats.com report pointed citing a global consumer survey.
In the countries of East Asia the convenience of buying on the go - drives M- Commerce sales up, such as in South Korea where they reached a medium, high double digit percentage share of total online revenues, it said.

In Africa, mobile is the most common Internet access type which likewise drives up mobile commerce on that continent. Furthermore, the use of mobile devices serves as a link between the online and offline sales channels, leading to the strengthening of omnichannel trend there.

Another prominent B2C E commerce trend in the increasingly interconnected world is cross border shopping via the Internet. Online customers no longer limit their choice of retailers to local websites and look at overseas offers in search for better prices and product availability.

For instance, online shoppers in smaller markets, such as Ireland, Austria and Singapore, were especially likely to buy from overseas retailers in late 2015, according to the findings of the yStats.com. However, some of the large advanced online retail markets such as Japan, the USA saw the lowest cross-border online shopper penetration rates, but with double digit shares nonetheless.

On the global scale, cross border B2C E Commerce sales are predicted to grow rapidly through 2020, the report predicted. (SH)

Fibre2Fashion News Desk – India

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