Home / Knowledge / News / Apparel/Garments / Mode Tracker unveils sustainability score of brands
Mode Tracker unveils sustainability score of brands
Apr '16
Courtesy: Made-By
Courtesy: Made-By
Sustainability scores of four fashion brands, Ted Baker, G-Star, Vivobarefoot and Haikure, which are transparent and independently verified, have been made public using a new tool called Mode Tracker.

“Until now, fashion companies' sustainability performances have not been independently verified, consumer-friendly, based on a common standard or often published,” a press release said.

According to the developers, Mode Tracker was strongly welcomed when it was introduced in concept-form in 2014 following consultation with 50 independent sustainability and fashion experts.

“Since then, a rigorous pilot programme was followed by a year-long verification of the four companies and a publication of the pilot results of G-Star in 2015,” they added in the press release.

G-Star's CR director Frouke Bruinsma said, “While giving a comprehensive overview of the strengths and gaps, this process has led to a strategic insight on how to further improve our sustainability performance. “

“Mode Tracker enables us to be transparent in a credible way; to our customers, the industry and critical stakeholders and we are proud to be among the first group of companies to work with it,” Bruinsma too added.

“It represents the way forward for the industry and we therefore invite other fashion companies to also take this step,” Bruinsma informed.

Allanna Mcaspurn, whose organisation, Made-By, developed the tool said, “Mode-Tracker provides independent verification which allows companies to baseline and measure progress.”

“It covers both social and environmental and is the broadest and deepest monitoring framework in the fashion industry and the results are easy to understand and are layered,” Mcaspurn also added.

“In addition to the scorecard of results, companies also receive detailed reports on each topic, showing where their gaps are and what they need to do to be in line with industry best practice,” she stated.

Sustainability guru Robert Nuttall who developed the pioneering sustainability strategy Plan A for Stuart Rose at M&S, said, “In my opinion, this tool for the fashion industry is comparable with the best elsewhere.”

“And many industries would do well to look at the work that Made-By does and Mode Tracker in particular to and take their lead from this,” Nuttall observed.

Mode Tracker enables fashion brands and retailers to develop a roadmap to engage on a broad range of sustainability issues, demonstrate their improvements and communicate these actions publicly.

There are eight areas, or cubes, that are assessed like people, product, manufacturing, packaging and transport, own operations, use and durability, product waste and transparency.

Companies must choose product and people plus one other and each cube is broken down into three ascending levels; build foundation and set ambition; make steady progress and adopt best industry practice.

“Brands or retailers that demonstrate outstanding industry leadership, receive special commendation, indicated by a flag icon,” the developers also informed. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search