My Size's app gets one million downloads

22 Dec '18

3 min read

Courtesy: PR Newswire

Mobile smart tape measure app, SizeUp, by My Size, the developer and creator of smartphone measurement applications, has attained one million downloads worldwide. Unveiled for the global iOS and Android markets in 2016, SizeUp reached the milestone as the easy-to-use mobile measurement application became a favourite for DIYers and project lovers.

The global adoption of SizeUp has been critical to My Size, as it puts its technology in the hands of as many users as possible. Additionally, it serves as a market validation of My Size's patented technology, which also serves as the foundation for its fashion apparel measurement app MySizeID. SizeUp joins an impressive list of applications to reach one million downloads early on in its existence. For example, Facebook reached one million downloads in 10 months and now has more than 800 million users worldwide.

"We are proud to reach one million downloads of our SizeUp app, and to establish ourselves as the go-to mobile measurement application for DIYers, project lovers, home improvement professionals, and students around the world," said Ronen Luzon, chief executive officer of My Size. "This achievement opens the path to commerce for SizeUp, with the potential to add a recommendation engine that will make it easy for DIY lovers to measure, compare, and get filtered results of suggested products to complete their project. One million people agree – you do not need a tape measure or a ruler. All you need is SizeUp."

SizeUp is a mobile smart tape measure which allows users to instantly and accurately measure objects by placing their smartphone at one end of the object, lifting it slightly, and moving it to the other end either vertically or horizontally. SizeUp is easy to calibrate in order to ensure accuracy, can measure intervals between surfaces, and automatically stores the last measurement taken. It is available to all users for free for 30 days, with a full featured version available for purchase following the trial period.

Earlier this year, My Size announced expanded availability of SizeUp to more than 45 different iOS and Android smartphone models worldwide. It also added Google Vision for image content analysis, object detection, and title suggestions. The expanded compatibility enables My Size to further penetrate a smartphone market that is estimated to reach 2.5 billion devices in 2019, including the three leading global cellular device makers – Samsung, Apple, and Huawei – who together made up 45 per cent of the global market share in fourth quarter of 2017. (SV)

Fibre2Fashion News Desk – India

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