Myntra onboards Sane Retails to comply with DIPP norms

Sane Retails will essentially be responsible for selling Myntra’s private brands, resulting in the latter reducing its dependency on Vector E-Commerce, the largest vendor of Myntra until now.

Sane Retails is likely to become an alpha vendor of Myntra as the e-commerce platform will give it access to its fulfilment centres to store inventory and logistics infrastructure to ensure relatively fast deliveries, according to media reports.

As opposed to with other third-party vendors, Sane Retails will allow Myntra to have more control over discounting, pricing, commissions and sourcing. The partnership is also expected to boost the sales of Myntra’s private fashion labels. They currently account for the e-commerce portal’s 22-23 per cent of the overall sales.

Vector E-Commerce has contributed close to 80 per cent of the company’s sales. (KD)

Fibre2Fashion News Desk – India