Home / Knowledge / News / Apparel/Garments / Myntra takes on brick-&-mortar retailers
Myntra takes on brick-&-mortar retailers
24
Dec '15
App-based fashion retailer Myntra is banking on its in-house brands to push its growth at a time when local e-commerce players are under pressure to cut their losses and turn profitable.

Myntra's focus on creating online private labels, a strategy it adopted early on, puts it in direct competition with in-house brands of traditional brick-and-mortar retailers such as Shoppers Stop, Lifestyle, Future Group and Spencer's. Most other specialized online fashion players like Jabong do not have a robust private brand strategy so far.

Roadster, the top selling brand for Myntra Fashion among a dozen of its own labels, has clocked sales of Rs 320 crore so far this year and aims to become a $100-million, or Rs 650-crore, brand by end of 2016, a company executive told Times of India.

Myntra's other private brands such as HRX, All About You, and Dressberry are among the highest-grossing private labels after Roadster. Private brands offer retailers better margins as they are manufactured by them.

Myntra, which was acquired by Flipkart last year, clocks over Rs 700 crore in sales from all of its private brands and is set to close the year at $550 million in gross merchandise value, or GMV. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search