Home / Knowledge / News / Apparel/Garments / Myntra to return to web presence
Myntra to return to web presence
02
Dec '15
Barely six months after it adopted an app-only platform, online fashion retailer Myntra, plans to revive its website for shoppers by January to tap more users, according to media reports.

This decision of Myntra to return to the website format, while continuing with the app offering, is along the lines of its parent company, Flipkart, which chose not to lose the growing number of users who search online for deals.

Myntra has declined comment on the development. Currently, their website redirects users to download its app from the respective app stores of Google, Apple and Microsoft.

Myntra closed down its desktop site and moved completely to an app-only platform on May 15. This meant users had no choice but to download their app. This decision was taken based on the company’s quick growth of smartphones as it claimed 95 per cent of its Internet traffic came through mobile and 70 per cent sales were generated through smartphones.

However, Myntra never disclosed the ratio of users via its app and mobile site. It did expect initial turmoil of about 15 to 20 per cent, but believed that would settle down eventually. But seemingly, that strategy hasn’t worked and it’s now trying to cope with loss of traffic and dip in sales, one website reported.

There’s more than one reason why a mobile site makes more sense rather than going app-only. Not surprisingly, Flipkart and Snapdeal recently released lite mobile versions of their respective sites. So, a lite version of Myntra could well be a possibility.

According to the report, although smartphones are heading towards a full-fledged mobile world, Myntra’s shift to app-only platform seemed abrupt rather than a gradual one as Indian consumers were seemingly unready to completely abandon shopping from their PCs or mobile browsers. For those consumers (whether small or large) comfortable with a desktop or mobile browser should be allowed to do so. Getting too restrictive could only mean people will start looking for more convenient options.

One of the biggest hurdles for a mobile-only experience is the not-so-stable mobile Internet network in India. There is no denying that this is one of the biggest reasons why industry giants from Google to Facebook are working towards a ‘lite’ version. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search