Home / Knowledge / News / Apparel/Garments / Myntra to return to web presence
Myntra to return to web presence
02
Dec '15
Barely six months after it adopted an app-only platform, online fashion retailer Myntra, plans to revive its website for shoppers by January to tap more users, according to media reports.

This decision of Myntra to return to the website format, while continuing with the app offering, is along the lines of its parent company, Flipkart, which chose not to lose the growing number of users who search online for deals.

Myntra has declined comment on the development. Currently, their website redirects users to download its app from the respective app stores of Google, Apple and Microsoft.

Myntra closed down its desktop site and moved completely to an app-only platform on May 15. This meant users had no choice but to download their app. This decision was taken based on the company’s quick growth of smartphones as it claimed 95 per cent of its Internet traffic came through mobile and 70 per cent sales were generated through smartphones.

However, Myntra never disclosed the ratio of users via its app and mobile site. It did expect initial turmoil of about 15 to 20 per cent, but believed that would settle down eventually. But seemingly, that strategy hasn’t worked and it’s now trying to cope with loss of traffic and dip in sales, one website reported.

There’s more than one reason why a mobile site makes more sense rather than going app-only. Not surprisingly, Flipkart and Snapdeal recently released lite mobile versions of their respective sites. So, a lite version of Myntra could well be a possibility.

According to the report, although smartphones are heading towards a full-fledged mobile world, Myntra’s shift to app-only platform seemed abrupt rather than a gradual one as Indian consumers were seemingly unready to completely abandon shopping from their PCs or mobile browsers. For those consumers (whether small or large) comfortable with a desktop or mobile browser should be allowed to do so. Getting too restrictive could only mean people will start looking for more convenient options.

One of the biggest hurdles for a mobile-only experience is the not-so-stable mobile Internet network in India. There is no denying that this is one of the biggest reasons why industry giants from Google to Facebook are working towards a ‘lite’ version. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

Pakistan invites Chinese firms to invest in Apparel Park

At a road show to set up the Quaid-e-Azam Apparel Park, Pakistan's...

Information Technology | On 23rd Feb 2017

Lectra unveils supply chain programme for fashion industry

Lectra, the world leader in integrated technology solutions dedicated ...

Textiles | On 23rd Feb 2017

Gujarat govt announces Rs 1,000 cr package for MSMEs

In its state budget for 2017-18, the Gujarat government has announced ...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search