N Brown partners with Sopra to become digital retailer

N Brown is refashioning itself from a direct mail-led to digital-first retailer and Sopra Steria was chosen as a partner to assist in the creation of a unique platform to help N Brown drive technology change and business transformation.

Sopra Steria would run a core applications and infrastructure support service responsible for the management of IT service sub-contractors, data centres, servers, mainframes and would also provide technical support.

“Sopra Steria was a natural partner with an impressive track record in delivering similar projects at scale, and whose culture and approach neatly matched our own. Together with Sopra Steria, N Brown will have the ability to become more agile, responsive and, most importantly, focused on customer experience and satisfaction. We will move towards being a technology company that sells fashion, rather than just a fashion company using technology,” said Andy Haywood, COO at N Brown.

“We are delighted that N Brown chose us to be their strategic partner and help deliver their vision for the future of the company. In such a fast-paced and competitive market, the efficient and effective delivery of this transformation is vital to N Brown's business. We are proud to be helping to deliver the desired changes to their core business and realise their strategic vision to be a digital-first retailer,” said Barry Fazackerley, executive director at Sopra Steria. (NA)

Fibre2fashion News Desk - India