New Balance achieved sales of 4100 pairs of shoes in Italy, with its official distributor being Gartner Sports in 1996. In 2003, the company sold more than 450,000 pairs in Italy, and became a prestigious brand in the country with a loyal customer base. The collaboration between the two companies became stronger by the 100th anniversary of New Balance.
This was the right time for the acquisition, according to company representatives. Both the companies have the same spirit of enterprise.
Further information about the acquisition has not yet been revealed. (MCJ)
Fibre2Fashion News Desk – India
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