Home / Knowledge / News / Apparel/Garments / 40,000 vote for their favorite type, brand & style of innerwear
40,000 vote for their favorite type, brand & style of innerwear
15
Jun '11
Underwear aficionados and lingerie enthusiasts the world over have sent in their votes. The ballots have been counted and the results are in! Women and men cast more than 40,000 votes for their favorite unmentionables by type, brand and style as part of the 2011 Undie Awards. Winners are being announced this week via the awards' website.

Over a one month period, voters of all shapes and sizes anonymously participated in the online awards, which cover bras, panties, thongs, G-strings, boyshorts and shapewear for women, as well as men's t-shirts and underwear, including boxers, boxer briefs, briefs, thongs and jockstraps. The Undies site featured drop-down menus which enabled voters to quickly select their favorite brand and style. Voters also had the option of writing-in their favorite underwear, if it was not listed.

Now in their fifth year, The Undies are an annual awards program designed to provide consumers with a forum for sharing what their favorite undergarments are. The results show a fascinating array of underwear preferences, based on the wearers' ages and body characteristics.

In addition to encouraging voters to nominate their preferred pair for greatness, the awards also seek to introduce voters to brands they might be unfamiliar with, via the 'select' winner categories, which are determined by Undies staffers as a way of highlighting smaller brands deserving of the spotlight.

“Over the past 5 years, I have been fascinated by each year's Undie results. Like the Oscars, there are some predictable winners, but also some terrific surprises,” said Tomima Edmark, lingerie & undergarment expert. “Ultimately, the Undies are a great place for us to track and analyze trends, particularly among women. The first year we launched the awards, the thong silhouette was the runaway choice for most of the ladies. Now, the trend has shifted and more boyshorts are winning votes. It's also fun to see a return to women wearing comfortable 'granny panties.' In the bra category, there has been an increase in sports bra voting in recent years, which suggests that more women are purchasing sports bras. We see this reflected in the variety of sports bras that are now on the market.”

This year's Favorite Overall Bra (Average Figure) is the Timpa Duet Lace Underwire Demi Bra 16449. This bra is a noteworthy winner in its category for many reasons. There has been a good bit of press recently highlighting the trend of smaller breasted women wanting bras without a bunch of padding in the cups. This Timpa bra is a perfect example of that. Made in a fabulous mesh and lace combination with a great low cut neckline, this bra is sexy, beautiful and comfortable. Comes in sizes 32A-38C, but the A cups also fit an AA cup size.

The Favorite Overall Bra (Full Figure) is the Fantasie Smoothing T-Shirt Bra 4510. This will be the third Undie award for this bra, except this time it wins in a new category entirely! Why? Because it really does provide full figured women with great support, allowing for a totally seamless look under t-shirts. This bra is also not full-coverage, so the wearer gets a lighter look. And the leotard back design minimizes back fat while providing additional support.


Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search