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Frederick's of Hollywood flagship store at Mushrif Mall
Jun '11
Safeer Establishment, in association with legendary Frederick's of Hollywood, the world's renowned lingerie purveyor, hosted an exclusive and glamorous launch event to announce the opening of its one of a kind Frederick's of Hollywood flagship store at Mushrif Mall in Abu Dhabi.

Frederick's of Hollywood is one of the most famous, innovative and creative brands of women's intimate apparel and accessories in the retail industry, their sophistication and success in the lingerie fashion having reached the culmination of modernity and luxury, thus becoming a true fashion icon and trendsetter in its own right.

A Hollywood glamour is brought to the Middle East by the Safeer Establishment, which was founded to be one of the most prominent retail companies in the region, representing international brands and agencies.

The introduction of this world renowned lingerie creator to the Middle East is a tremendous opportunity for Safeer Establishment since its association with Frederick's of Hollywood comes as a result of their sharing a common vision, goals and values; commitment to furthering the fashion industry through creative and innovative intimate apparel, through investing and developing the local and regional retail market.

Setting its sight on top notch world class brands, Safeer Establishment is having its premiere in the region's retail industry by introducing Frederick's of Hollywood. The company will enhance its portfolio with other brands in the very near future.

Safeer Establishment

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