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Kiefer Introduces two-piece lifeguard suit to product line
Jun '11
This spring Adolph Kiefer and Associates, a prominent Midwest-based swimming supply company known for providing quality safety and rescue products at reasonable prices, has added a new two-piece lifeguard suit to its line of Kiefer swimwear. The swimsuit is ideal for pool and beach safety programs that would like to give their staff the option of a two-piece suit, while maintaining a budget-friendly uniform.

Available in red and navy, the new Kiefer AquaLast Guard Separates are a blend of PBT and polyester, providing a long suit life. The sporty cut and flyback style top are similar to other popular two-piece guard suits on the market. In addition, the Kiefer suit has individual model numbers for the top and bottom. This distinction gives customers the ability to order a different size top and bottom if need be. Another feature is the embroidered guard logo that will not wear or peel.

Can something as simple as a swimsuit have an impact on a facility's budget? According to Kiefer, the answer is a resounding "yes." Facilities often prefer to purchase the same brand of swimwear for all safety staff. Product Manager Shelley Kiefer explains, "Until now pricier brand names were the only established suppliers of two-piece guard suits. So, if a facility wanted to offer its guards two-piece suits, they often had to choose a more expensive brand across the board. The dollars add up quickly when you are purchasing several suits."

When Kiefer was testing prototypes, wearers were pleased with the suit's comfort and fit. Amanda French, who was a lifeguard during her college career and is currently employed by Kiefer, commented, "Personally, I preferred wearing a two-piece suit when I guarded. I found it more comfortable. The Kiefer separates are especially nice because one can order a different size top and bottom, ensuring a perfect fit." Others who tried on the suit mentioned how some bikini styles are a little too revealing for a lifeguard situation. However, they thought that the cut of the Kiefer suit is both appropriate and flattering.

In addition to the new two-piece guard suit, Kiefer offers several one-piece guard suit styles for women. The Kiefer Guard Board Short and Kiefer Guard Deck Short are staple products for men. Kiefer also has a complete line of lifeguard apparel including guard shirts, sweatshirts, jackets, shorts, hats and visors. In addition to the Kiefer brand, Kiefer's mail-order catalog, e-commerce website, and retail stores also carry Speedo and TYR guard wear. Its extensive product selection has earned Kiefer the reputation of offering "everything but the water since 1947."

Adolph Kiefer & Associates

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