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Joe's Jeans expands retail footprint to Dubai
20
Jun '11
Joe's Jeans Inc announced that it has expanded its retail store strategy through the opening of its first store in Dubai, United Arab Emirates, at the Mirdif City Centre, a world-class shopping destination with over 200 stores new and unique to the Northern Emirates.

The Joe's retail store is part of an agreement with MultiTrend International to open at least seven stores in conjunction with exclusive rights to operate retail locations and market the Joe's brand in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and United Arab Emirates.

MultiTrend, a member of the Al-Homaizi Group, is a franchisee or licensee in the Middle East for numerous brands, such as Destination Maternity, a leading retailer for maternity apparel; Custo Barcelona, a Spanish brand of fashion clothing and accessories; Go Sport, a French sporting goods retailer; and Cath Kidston, a British brand for home accessories. In addition, with operations in the Middle East, Egypt and the United Kingdom, the Al-Homaizi Group is a diversified entity with business interests in retail enterprises, including franchisee operation across the following sectors: casual and fine dining, including Burger King, Pizza Hut and Applebee's franchises, food and beverages, including Al Rifai, Scoop a Cone and Boost Juice franchises, and home and office furnishings through IKEA franchises.

Marc Crossman, President and CEO, commented, "We are pleased to partner with a company of MultiTrend's caliber, with its extensive retail experience and knowledge of the Middle East customer. We look forward to seeing our retail vision for Joe's translated into stores that cater to our international customer." Crossman continued, "We are excited to open our first branded store in Dubai, which, undoubtedly, will support international retail expansion of our Joe's brand."

Joe's Jeans Inc. designs, produces and sells apparel and apparel-related products to the retail and premium markets under the Joe's brand and related trademarks.

Joe's Jeans Inc

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