Home / Knowledge / News / Apparel/Garments / Thai-apparel brand to convert distributorship into partnerships
Thai-apparel brand to convert distributorship into partnerships
21
Jun '11
Piya Thanakitamnuay, CEO of Reno (Thailand) recently revealed that the firm intends to ink a joint venture deal with its distributors in Indonesia and Malaysia next year, as it launches its regional expansion plan.

He said that, the firm which is a producer and distributor of fashion label AIIZ is eyeing expansion of its AIIZ brand by way of associating with distributors in budding markets like China, Japan and South Korea.

Piya said that it has expanding its business in Southeast Asia since long and now it proposes to intensify this expansion process by transforming the distributorships into partnerships in specific markets.

Such partnership deals would allow the firm to better penetrate into emerging markets by formulating its personalized marketing and distribution policies, Piya said.

The official further said that they even intend to launch flagship outlets in some of the countries in the region over next two-three years.

He said that the firm means to exploit the Indonesian and Malaysian markets as consumers in these countries have a better purchasing power as compared to consumers in Thailand.

Almost a decade ago, AIIZ for the first time penetrated foreign markets by appointing domestic distributors in Malaysia, Laos, Middle East, Burma, Singapore and Indonesia, Piya said.

He added that the firm has been present in Thailand for almost past 17 years and has even spent around 10 years in ASEAN markets in order to survey the market and comprehend the consumer behaviour and is now all set for regional level expansion.

He elaborated that through such vigorous expansion the company intends to expand the AIIZ business in the Southeast Asia over the next five years and to boost its overall sales by almost three fold to Bt15 billion by 2015. It is expected that overseas markets would contribute around two-thirds of this overall anticipated turnover.

Further, he even stated that the company which already operates around 300 retail stores in Thailand, intends to add three more AIIZ flagship outlets in Thailand during next year, which would include a megastore on Bang Na-Trat Road, which would be set up at a total cost of around Bt80 million.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search