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14 oz joining forces with Woolrich for Arctic Parka
27
Jun '11
The Woolrich Arctic Parka makes no compromises! It is a constant, reliable companion on both expeditions in icy conditions and wintry voyages of discovery to metropolises like New York, Moscow or – Berlin.

Exclusively for the Berlin 14 oz. store, the oldest US-American outerwear brand Woolrich is re-releasing the legendary Arctic Parka in a limited edition of 600 coats worldwide for the A/W 2011/12 season: in five new colours and made for the first time from Byrd Cloth.

Karl-Heinz Müller, managing director and owner of 14 oz.: "There's no getting past the Arctic Parka: it's a classic, a must-have for every winter. With the limited special edition in five fantastic new colours we are joining forces with Woolrich to acknowledge the great popularity of the Arctic Parka at 14 oz."

Founded in 1830 by John Rich and his brothers, traditional company Woolrich is synonymous with functional and timeless jackets. The symbiosis of tradition and modernity, of long-lasting products and robust materials are the reasons behind the brand's huge success.

Woolrich originally designed the Arctic Parka for the workers constructing the pipeline from Alaska to North America in the year 1972. And to this very day the thick down filling still protects from extreme winds, persistent snowstorms and freezing cold temperatures as low as -40° Celsius. During winter, the adjustable hood with coyote fur trim is regularly seen protecting the ruddy faces of urban workers from wind, rain and snow.

The Arctic Parka made from Byrd Cloth is a homage to the reliable functionality of the Woolrich classic – and based on the faithful reproduction of the rediscovered Byrd Cloth material, takes it one step further. In the 1930s Admiral E. Richard Byrd developed the fabric, which, due to the density of its structure alone, is water-repellent and windproof. He had it patented as the first American cotton fabric and it was successfully used during the Byrd Antarctica expedition in the year 1939. While researching for the new collection the Woolrich design team came across the historic fabric and asked an Italian fabric manufacturer to reproduce the matt, robust and breathable material.

Made in Italy to exacting quality standards Woolrich is presenting the Arctic Parka made from Byrd Cloth exclusively for 14 oz. in five clean and vibrant colour variations: Bottle Green, Bright Yellow, Royal Blue, Burnt Orange and Dark Navy. Special extras on the limited edition are the YKK metal zip and a second inside pocket with a press stud fastener and the Byrd Cloth label. Consecutive numbering on the joint Woolrich and 14 oz. label makes every parka a unique collector's item. Thanks to its classic silhouette and the width-adjustable waistband the Arctic Parka fits both ladies and men and is available in sizes XXS-XXL. The parka will be available to purchase from July 2011 at 14 oz. Berlin.

14 oz. in Berlin offers its customers a unique brand portfolio with attentive, professional consultation in an exquisite and harmonious shopping atmosphere. The balanced product variety of the 14 oz. range reflects a pronounced appreciation of outstanding quality, handmade products and an authentic, individual style. At 14 oz. the products take centre stage: this is where lovers and connoisseurs find original, timeless classics and carefully selected favourite pieces that will become wardrobe staples for a long time to come.

14 oz. Berlin


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