Bosideng holds cautiously positive outlook

30 Jun '11

5 min read

He continued: “The sales by new order system of down apparel products is expected to increase from 12% in this year to approximately 25% in 2011/2012, and remove the original product return system within 3 years so as to increase the sales of down apparel products and lower the inventory risks. For non-down apparel products, the Group will focus on market expansion. Among which, the number of retail outlets of “Bosideng MAN” is expected to grow in a rapid pace and increase to approximately 1,100 in mid 2012, and the proportion of self-operating stores and franchised stores will also increase.

“For “ROCAWEAR” brand business, it is planned to open more than 300 “ROCAWEAR” freestanding stores or shop-in-shop in the Greater China Region by 2013 with a target to develop into a fashion leading brand within 3 to 5 years. For “Mogao? brand and the brand of kids wear under Lanboxing is expected to open 150 to 200 stores every year, and the number of outlets in 2015 is expected to be approximately 1,300 and 2,000 respectively. “BOSIDENG RICCI” plans to focus on establishing sales networks in Eastern China and expects to set up approximately 100 stores within 3 years.

The Group further enhanced the no-return order system for its down apparel business in order to minimise inventory risk and optimize operational efficiency. By the end of the year, approximately 12% of the sales of down apparels were conducted under the order system. The Group believes the introduction and implementation of the order system will effectively boost the sales of down apparels, improve the flexibility of inventory management and enhance the operating efficiency of the Group.

Click here for more details

Bosideng International Holdings Limited

More Bosideng Corporation News...