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Performance Sports brings Energy Athletic apparel
30
Jun '11
Performance Sports Brands, Inc. is leading what it calls a revolution in terms of the apparel that will be available to golfers. The company has announced Energy Athletic Golf, the first golf apparel that provides a true technological and competitive advantage for every golfer.

The exclusive and patented IonX Ionized Energy Fabric features a negatively charged, electromagnetic field embedded into its structure. The intelligent fabric stimulates the delivery of oxygen to the muscles through the bloodstream and brain, which is designed to provide golfers with increased energy, strength, focus and accelerated recovery.

Energy Athletic Golf will debut this summer with a national television campaign produced by Performance Sports Brands' acclaimed golf production and marketing company, The Golf Agency.

Paul Azinger, one of the most popular and successful professional American golfers of the past 20-plus years, has chosen to wear Energy Athletic Golf and appear in the company's commercials.

"Energy Athletic Golf is unlike any other apparel," said Azinger, captain of the storied 2008 Ryder Cup team and winner of 12 PGA tour events, including the 1993 PGA Championship. "The golf shirt gives you a measurable, science-based, performance advantage. It really is a game improvement product that also happens to be a great looking, great feeling golf shirt. I am excited to be involved with this completely new category in golf."

Dr. Al Ouimet, Ph.D. of Polymer Chemistry and Chief Scientist for Energy Athletic Golf touts the power of negative ions.

"Wearing Energy Athletic Golf allows the athlete to sustain a workout for a greater period of time, and then have a much more rapid recovery time," said Ouimet, who was the lead scientist on the team that created the Fastskin Swimsuits for Speedo. "Golfers will feel less sore due to a reduction of lactic acid in the muscles, and will enjoy a feeling of wellbeing due to the negative or 'happy' ions in the Energy shirts."

Energy Athletic Golf


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