Home / Knowledge / News / Apparel/Garments / Fila Korea announces licensing structure in EMEA region
Fila Korea announces licensing structure in EMEA region
02
Jul '11
In the first significant move since repurchasing the master license for its brand in Europe in mid January, Fila Luxembourg S.a.r.l. announced that, it has entered into multiple long-term licensing agreements for the region with JD Sports Fashion plc for the United Kingdom, Ireland and the Channel Islands, Dosenbach/Ochsner for Europe, SportMaster for Russia and Cravatex for the Middle East (other than Israel), Northern Africa and India.

After re-acquiring the master license, Fila Korea embarked on a restructuring mission to transform the strategy and structure of the business in order to resolve the distribution channel confusion that has characterized the Fila brand in EMEA for the past few years. The ultimate goal of the new licensing structure is to elevate the brand and streamline the flow and logistics of the business in the region. The new strategy in EMEA is centered on a direct to retail structure as well as developing a complementary wholesale business which will include distributors and sub-licensees. The long term license agreements include the rights to manufacture and sell women's, men's and children's apparel, footwear and accessories.

“We are thrilled to have the opportunity to combine our Fila brand with the successful, well-established infrastructure of our new licensee partners in the EMEA region”, said Gene Yoon, Chairman of Fila Korea Ltd, the parent company of Fila Luxembourg. “Each partner has scale, performance market positioning and the ability to deliver growth in both profitability and market share, quarter after quarter. I cannot think of better broad based partners for our brand in these markets. As we celebrate the centennial of the Fila brand, we look forward to working with each partner to re-establish Fila as a premier sport lifestyle brand in the influential EMEA region.”

In the United Kingdom, Ireland and the Channel Islands, Fila branded products will be available in JD's stores and on http://www.jdsports.co.uk in Fall 2011, as well as in other fascias of the JD Group and selected wholesale channels. JD has also been given the right to sell Fila branded products in its retail stores across Europe.

“The Fila brand is one of the most recognizable names in sportswear and athletic footwear and has long been known as an authentic sport brand. We are excited to share in the heritage of this storied brand through this licensing arrangement,” said Peter Cowgill, Chairman of JD Sports. “This partnership allows us to advance our strategy of bringing high-quality, sport fashion brands to our consumers.”

In Europe, the Dosenbach/Ochsner license encompasses Fila branded products and will be sold in Ochsner Sports/Dosenbach and its affiliate retail stores, while also actively pursuing a complementary wholesale business with strategic distribution and sub-license partners in Europe. SportMaster will pursue a similar “own store strategy” in Russia while Cravatex will focus on wholesale and retail distribution in its territory.


Must ReadView All

Textiles | On 21st Jul 2017

No shortage of cotton & yarn in country: Minister

There is no shortage of cotton and yarn in the country, and the...

Pic courtesy: Sutlej Textiles & Industries Ltd

Textiles | On 21st Jul 2017

Sutlej Textiles’ Q1 FY18 EBITDA expands to Rs 76.28 cr

Sutlej Textiles and Industries Ltd (STIL), one of India’s largest...

Textiles | On 21st Jul 2017

CAI revises 2016-17 cotton crop to 337.25 lakh bales

Cotton Association of India (CAI) has upwardly revised cotton crop...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X