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Aster Apparels to expand retail footprint
Jul '11
Coimbatore-based Aster Apparels has notched up big plans for increasing revenues, by hiking sales through existing stores, raising its retail footprint, opening exclusive brand outlets (EBOs) and tying up with two or three brand partners in Large Format Stores (LFS) and big MBOs in the south.

Aster Apparels believes in continuous improvement in the product quality and being cost effective as a means of achieving total customers satisfaction. It has an experience of over 20 years in the knitwear industry with world renowned customers across USA & European markets.

Aster is a vertically integrated textile and garment manufacturing company, boasting of facilities beginning from spinning to knitting to embroidery to stitching. It also has an R&D and design department.

Aster manages three kidswear brands; Ant, Zyxw and Juno. While, Ant is a lifestyle as well as mass-market brand, Zyxw is a lifestyle brand and Juno is a mass-market brand.

Aster is mulling opening around 50 EBOs - both company-owned and franchisees, mainly in Southern Indian cities like Bangalore and Hyderabad. It also plans to explore tier-II and III towns as it feels they have not been fully exploited.

“As part of our expansion, we will expand in to new towns and cities and also plan to set up EBOs in Southern India. This is the first thing on our agenda and we are planning to cover the entire southern region of the country”, Ms Unnamalai Muthu, CEO - Aster Apparels, told fibre2fashion.

“We are planning to launch ethnic wear and some party wear collections; however the pricing is yet to be decided. We are looking to hit the market during the festive time of Diwali and Ramzan. The investment is going to be huge”, she summed up by saying.

Fibre2fashion News Desk - India

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