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Boggi-Milano augments its imprints in the country
06
Jul '11
The leading Italian menswear and lifestyle brand, Boggi Milano, launched its 9th store in the country at the Infinity2 Mall, Malad in Mumbai. The store is launched with the stylish and chic Spring Summer collection from the Italian brand and is targeted at fashion conscious, sophisticated and well travelled men.

Boggi Milano, with its association with DLF Brands in India, has came a long way within a short span of just two and half years and continues to grow with this launch. With the new SS'11 collection available in the Black, Blue and Red labels, this new store has a lot to offer to the Mumbai Men in terms of style, comfort and Italian fashion.

The store is spread over an area of 1200 sq. ft and has been beautifully done with a variety of colours, natural textures and furnishing details to distinguish the variety of collections in the store. This is Boggi- Milano's first store in Mumbai, taking the overall store count to nine.

The brand will continue to cater towards the existing Boggi Milano's target customers and will remain in line with the timeless, sophisticated and elegant image that the brand has developed in the past. The collection is exquisitely designed in the fashion capital- Milan Italy, using the finest fabrics and will focus on garment quality and construction.

Mr. Anand Nair, Brand Head, Boggi Milano, said “We feel contended and delighted to launch our new store here in Infinity2, Malad. This is our yet another step towards offering India with high-end niche apparel directly from Milan-Italy. It is our constant endeavour to bring to our discerning patrons a complete exposure to the latest trends and fine clothing.

Mumbai is one of the fastest growing markets in India and we are very keen on capitalising the huge opportunities and potential that this fashion-driven city has to offer. We are extremely positive that the store will be well received by our audiences as we have done in the other parts of the country and we are expecting a positive reception from the stylish men of Mumbai. We are planning to launch another five stores in this financial year between Mumbai, Pune & Bangalore.

The 140 million euro worth Boggi Milano currently sells almost its entire international range in the country including formals, casuals, sportswear and accessories.

Boggi Milano operates in over a dozen countries and has around 90 exclusive outlets across the world.

Boggi Milano is the leading Italian menswear classic lifestyle brand caters to the 360 degree wardrobe solution to Men. Boggi Milano entered a Joint Venture with DLF Group in December 2008 and since then the venture has seen high presence of the brand in the Indian Market. The brand currently operates three stores in Delhi-NCR and has around 80 exclusive outlets across the world.

Boggi Milano


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