Home / Knowledge / News / Apparel/Garments / Boggi-Milano augments its imprints in the country
Boggi-Milano augments its imprints in the country
06
Jul '11
The leading Italian menswear and lifestyle brand, Boggi Milano, launched its 9th store in the country at the Infinity2 Mall, Malad in Mumbai. The store is launched with the stylish and chic Spring Summer collection from the Italian brand and is targeted at fashion conscious, sophisticated and well travelled men.

Boggi Milano, with its association with DLF Brands in India, has came a long way within a short span of just two and half years and continues to grow with this launch. With the new SS'11 collection available in the Black, Blue and Red labels, this new store has a lot to offer to the Mumbai Men in terms of style, comfort and Italian fashion.

The store is spread over an area of 1200 sq. ft and has been beautifully done with a variety of colours, natural textures and furnishing details to distinguish the variety of collections in the store. This is Boggi- Milano's first store in Mumbai, taking the overall store count to nine.

The brand will continue to cater towards the existing Boggi Milano's target customers and will remain in line with the timeless, sophisticated and elegant image that the brand has developed in the past. The collection is exquisitely designed in the fashion capital- Milan Italy, using the finest fabrics and will focus on garment quality and construction.

Mr. Anand Nair, Brand Head, Boggi Milano, said “We feel contended and delighted to launch our new store here in Infinity2, Malad. This is our yet another step towards offering India with high-end niche apparel directly from Milan-Italy. It is our constant endeavour to bring to our discerning patrons a complete exposure to the latest trends and fine clothing.

Mumbai is one of the fastest growing markets in India and we are very keen on capitalising the huge opportunities and potential that this fashion-driven city has to offer. We are extremely positive that the store will be well received by our audiences as we have done in the other parts of the country and we are expecting a positive reception from the stylish men of Mumbai. We are planning to launch another five stores in this financial year between Mumbai, Pune & Bangalore.

The 140 million euro worth Boggi Milano currently sells almost its entire international range in the country including formals, casuals, sportswear and accessories.

Boggi Milano operates in over a dozen countries and has around 90 exclusive outlets across the world.

Boggi Milano is the leading Italian menswear classic lifestyle brand caters to the 360 degree wardrobe solution to Men. Boggi Milano entered a Joint Venture with DLF Group in December 2008 and since then the venture has seen high presence of the brand in the Indian Market. The brand currently operates three stores in Delhi-NCR and has around 80 exclusive outlets across the world.

Boggi Milano

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search