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Divots Sportswear wins in purchase of Sope Creek Apparel
12
Jul '11
By all measures Divots Sportswear's purchase of Sope Creek Apparel Company last year has proven to be both a prudent and profitable exercise, with revenues for the acquired company climbing nearly 50% through the first half of 2011, according to Divots President Bob Friedman.

Divots, the oldest private golf apparel company in the country, acquired the Atlanta-based resort wear company in 2010 to complement the breadth of Divots' product line, but also to empower each company's existing sales force within the golf apparel and resortwear categories.

Says Friedman, "The acquisition of Sope Creek has proven the perfect marriage between two brands that are similar, yet just separate enough to require their own focus at a golf shop or resort clothing store. The fact that each company has helped grow the other's business in such a short time is testament to their remarkable synergy."

While Divots has shined for the last 35 years, especially as a provider of private label golf apparel for upscale golf shops, the Sope Creek range has been a fixture in premier ski, beach, golf and tennis resorts, spas, cruise ships and upscale hotel logo shops. Their synergy is found in a client like the venerable Greenbrier resort, which has carried Divots apparel and accessories in its golf shop for decades, but is now beginning to carry Sope Creek apparel in its famous lobby sportswear shop.

Similarly, a variety of Sope Creek clients have now opened up accounts with Divots Sportswear after being introduced to the brand by the Sope Creek sales representative.

The acquisition of Sope Creek by Divots Sportswear marks the continued vitality of the golf apparel company as it celebrates its 35th anniversary in 2011. The Divots brand appreciates a widespread U.S. presence through green-grass golf shops, corporate partners and premier golf events, including major championships and numerous stops on the PGA, Champions and LPGA Tours.

While the Divots and Sope Creek sales staffs remain separate entities, the embroidery functions for Sope Creek are now handled by Divots' expansive in-house embroidery operations. Sope Creek also enjoys a presence in the Divots Sportswear booth at the PGA Merchandise Show, PGA Fall Expo and other industry trade shows.

Divots Sportswear Company Inc


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